How many times have you been in a social situation and you meet somebody who asks – "what do you do?". Many many times I'll bet, it's a natural question after all. Anyway I have experienced this many times and as you can imagine, when I say I run a Search Engine Marketing Agency, people have a lot of questions.
Now it's not that I don't like talking about my Search Engine Marketing Agency, I really do. It's just that I've realized with such a thirst for this information I thought I could save some time (and my voice) by writing an article and pointing people towards it. Anyway, here it is…
What does a Search Engine Marketing Agency (SEMA) Do?
Well a SEMA will usually offer a range of services to help a company grab the lions share of available business in their niche from the Internet. These services are many and complex but may be broadly split into two main areas:
1) Pay Per Click (PPC) marketing
2) Search Engine Optimization (SEO)
Here's what it means…
Pay Per Click (PPC)
If you have ever done a Google search (and I'll bet you have) you will have noticed some small classified advertisements that appear in a column down the right hand side of the screen.