Business Card: A Business Necessity

Posted on November 22, 2021Categories Business and ManagementTags , ,

The need to gain a competitive edge is paramount in today’s business environment. In this spirited sector, business entities (regardless of size) compete for the attention of consumers. The resulting advertising spend continues to rise, representing an expensive price for the exposure.

However, there are one means of exposure that businesses have begun to leverage more in recent years that doesn’t require an expensive advertising budget: business cards. A good VIP business card will get noticed, and product/service awareness is a vital endeavor any business entity aspires to achieve.

What many businesses have discovered is that business cards allow for both creative, flexible, and inexpensive forms of direct advertising. A business contact card is given directly to the consumers who are most likely to be interested in a company’s services or products.

This is accomplished in several ways:

1. Card stock. Card stock is important for a few reasons. First, a thicker card stock implies a higher quality material. A cardholder will notice and immediately understand that there is no expense left with the thick card stock. The idea is that the company represents quality across the board. Additionally, a thicker card stock will ensure that the card is more durable and, therefore, more likely to be passed from one consumer to another.

2. Information System. There should not be an abundance of information. Details like name, title, address, phone number, and logo should be present.

3. Visual presentation. The business card should stand out. It can be with very stylized letters; Especially printing that is engraved or raised above the material. The colors should be complementary and not bright. The card itself shouldn’t be too big and should easily fit into a pocket, wallet, or purse.

Without question, it is in the best interest of any business enterprise to use well-designed business cards. Advantages serve to provide a business with a competitive advantage that translates well to the bottom line.

Creating an Appropriate Custom Business Card

Posted on December 11, 2020December 14, 2020Categories Business and ManagementTags ,

Many people are tempted to get custom business cards made in a wide range of shapes and materials to help them differentiate themselves from the competition. While on the surface this is a good idea, there are several caveats to keep in mind if you want to pull off what can be quite a complicated proposition.

The problem with most personalized business cards is the fact that they are non-standard, so the people you give them to don’t know what to do with them. Consider this, wallets and Rolodexes are designed to accommodate rectangular business cards. If you give someone an ¬†solid gold business card¬†shaped like a diamond or even a triangle, they may not know how to store it and end up discarding your contact information instead of keeping it.

So if you want to use a custom shaped business card, you will want to stick to a shape that fits within the standard business card rectangle. For example, you can start with a standard rectangle and then cut the corners to create something with more interesting edges, or you can scallop the edges to create a wavy effect. Both options result in a business card that is unique but will still fit within the rectangular norm that most people are used to.

Choosing custom materials for a business card represents another interesting situation. There is no denying the beauty and sophistication of business cards that are made of wood or metal. They are beautiful to look at and will certainly attract people’s attention.

However, as with custom shapes, custom materials can present a problem. They are often thicker than their paper counterparts. The finer the wool is shaved, the less durable it becomes; And therein lies the problem. Because of this, you should generally avoid handing out wooden business cards, except as display items for your highest-profile clients.