Free online games have exploded in the last 10 years and now comprise a large collection of game developers, publishers, web portals, and millions of casual players. Talented game developers are only available on a limited basis as publishers and portals, but even then they continue to grow as more companies and brands seek sponsorship offers for high-quality free games to come.
Broad brand awareness can be achieved by sponsoring free online games, and a growing number of companies are looking to sponsor games and games as a reputable advertising platform.
Portals are the biggest offering with a large number of game-oriented websites offering developer creations. Several game developers also offer their web portals such as Armor Games or Ninjakiwi. These are the two most popular and innovative game developers with Armor Games with the highest rating of 1000 hits.
Talented Flash game designers and programmers are behind this success. Usually, one or two skilled designers are the ones who plant the seeds that bring up the best free gaming sites. Both free and paid casual games have grown so big online that the genre is most prominent on the world’s busiest websites.
Ninjakiwi has an in-house development team that owns a very popular game brand called Bloons. The first Bloons game was released in mid-2007 and the series has been played hundreds of millions of times.
When you compare this frequency of audience awareness with the most popular videos shown on your tube, you can easily see why advertisers are turning to free online games to reach a global audience. Even more interesting are the demographics behind casual performers, with a significant percentage of the audience being young people.
This demographic has caught the attention of many blue-chip companies, including mobile giants O2 and Orange, which regularly advertise through Mochiads, an in-game advertising platform.
As the revenue from free game ads increases, so does the creativity, level of detail, and complexity of their designs. Developers are now creating games specifically for certain age groups, including teenagers, young adults, and mothers.