A qualified lead is a prospective customer who has chances of being converted into a real customer. He/she shows the intention and the capacity to buy the product or service of a particular company.
Electronic mail marketing crm software in relation to qualified leads includes services like identifying, scoring and converting these qualified leads into real customers.
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Acquisition of leads
Email marketing service providers can considerably increase the number of qualified leads acquired by your salespeople.
This increases the probability of having more customers, and eventually, it will take your business ahead in terms of sales and profit. It is highly recommended to spend today on these services in order to reap its long-term benefits in the coming future.
Lead scoring can be done in various ways. For instance, an email campaign can be created, and then data can be collected as to who all read your emails and for how long.
Another way is to see who all visits your website, how many times they visit it, and for how long they stick to your website. Information such as what page of your website they read can also be found out.
Revival of qualified leads
Technology has entered all the spheres of business. Marketing is also one of them. Email marketing services can go a long way to regenerate your old and dormant qualified leads into current prospective customers.
E-mail facilities and tracking potential of email marketing software have already proved their worth in reviving the old leads in many industries.