The need to gain a competitive edge is paramount in today’s business environment. In this spirited sector, business entities (regardless of size) compete for the attention of consumers. The resulting advertising spend continues to rise, representing an expensive price for the exposure.
However, there are one means of exposure that businesses have begun to leverage more in recent years that doesn’t require an expensive advertising budget: business cards. A good VIP business card will get noticed, and product/service awareness is a vital endeavor any business entity aspires to achieve.
What many businesses have discovered is that business cards allow for both creative, flexible, and inexpensive forms of direct advertising. A business contact card is given directly to the consumers who are most likely to be interested in a company’s services or products.
This is accomplished in several ways:
1. Card stock. Card stock is important for a few reasons. First, a thicker card stock implies a higher quality material. A cardholder will notice and immediately understand that there is no expense left with the thick card stock. The idea is that the company represents quality across the board. Additionally, a thicker card stock will ensure that the card is more durable and, therefore, more likely to be passed from one consumer to another.
2. Information System. There should not be an abundance of information. Details like name, title, address, phone number, and logo should be present.
3. Visual presentation. The business card should stand out. It can be with very stylized letters; Especially printing that is engraved or raised above the material. The colors should be complementary and not bright. The card itself shouldn’t be too big and should easily fit into a pocket, wallet, or purse.
Without question, it is in the best interest of any business enterprise to use well-designed business cards. Advantages serve to provide a business with a competitive advantage that translates well to the bottom line.